HoneyCityHoneyCity
Production
ASUS Republic of Gamers — Esports Spy
IP & Entertainment

ASUS Republic of Gamers

Esports Spy

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Project story

Behind the film

The brief

Republic of Gamers wanted its slim, high-performance gaming laptop to be understood through action. HoneyCity developed the concept, directed and produced the shoot, and handled the edit and grade.

Film concept

Three undercover agents race toward the same objective. A café worker runs parkour, an office worker rides a stunt scooter and a streetwear enthusiast rides a trick bike. Each discipline gives the chase a different rhythm.

On set

The action director and performers devised moments when the three disciplines intersect. We mapped routes and assessed the risks ahead of the shoot so the performers could concentrate on the chase.

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